The next 10 years ", the anniversary celebration of European song zi held
Release time:
2021-06-19 19:00
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In recent years, the national tide has gradually entered the "public" vision from the "minority. At the same time, with the rise of new consumer forces born in the 90 s and 00 s, the "national tide" has gradually become a hot topic in the current consumer market. Baidu Guochao pride data show that in the past ten years, the search heat related to "Guochao" has increased by 528. In terms of the market attention of various brands in 2021, "domestic goods" is three times that of "foreign goods.
After Li Ning swept through New York Fashion week with the "national tide" style, more and more young people began to regard wearing clothes with the "national tide" style as fashion. Under this trend, there are the rejuvenation of old brands such as Feiyue, and the growing prosperity of Hanfu industry. A few days ago, the Hanfu industry has made Cao County, a third-tier city, a phenomenal network stalk, which also shows from the side that the current "national tide" is not groundless, but for most of the new and old brands and the clothing enterprises that take the class this national tide, how to seize the opportunity to face their own consumers? How should the connotation and extension of the "national tide" be expressed and transmitted to achieve real results?
"In the new consumer insight, the post-90s and post-00s are a generation living in an era of national prosperity and strength, and they are increasingly possessing national cultural self-confidence, no longer seeing the national tide as an old-fashioned and traditional symbol, but as an international cultural wave, a fresh way of life, and even an expression of self-confidence. In this trend, cases of successful counterattacks by national brands combined with national tide and national style began to emerge." The relevant researchers of the time interest research institute told the reporter of China business daily.
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