Use WeChat private chat mode to sell clothes, 1000 teams, and 1 billion the implementation details of the size.
Release time:
2021-06-19 17:10
Source:
Today, I interviewed a person who is extremely cool in private domain traffic.
He mainly deals in clothing. As you can imagine, the way he sells clothing is to add people to WeChat and then chat one-on-one privately.
In this way, the team size of 1000 people was reached, and in this way, the team size of 1 billion level was reached.
His company is in Hangzhou. Its name is Zheng Pengfei. Its name is confidential.
Let me not say what I interviewed in this issue, but I can say that this is the most dry issue I have interviewed in the past three months.
All of them are practical details of fine operation of private domain traffic.
Directory
01. Use WeChat direct mode to sell clothing, with a team of 1000 people.
02. Standard Process for Fine Operation of Private Traffic
03. Human design to create a method to improve the conversion rate
04. The operation method of customer separation to improve sales.
05. The method of labeling customers
06. WeChat direct operation, the most awesome transaction method
07. How to determine the amount of traffic allocated to different sales.
08. How to design private chat with customers
09. How to build a training system for private chat teams
10. How to add Taobao's order data to the private domain
11. How to use WeChat to label fans in batches
12. The operation method of doubling the sales volume of live broadcast with goods by 10 times
01
Selling Clothing with WeChat Direct Mode
The team does 1000.
This model is completely different from the e-commerce model. People in the industry are called WeChat direct operation.
His model is very simple, that is, to add people to personal micro signals in various ways. You have dozens, hundreds, or even thousands of micro-signals.
However, all your deals are made through one-on-one private chat, so you need a team of hundreds of people.
This, that is, the general situation of selling clothing in the direct mode.
Let me analyze several key elements of this business model.
The first element, human
Because it is a private chat transaction, it is necessary to strengthen the human setting.
Its path is like this: write a copy and create a character. For example, you are the daughter of a boss who made silk in Hangzhou.
If you add such a person in other places, what impact will it have on your purchase of this product when you are talking to him?
Must have accelerated.
For example, if you sell sea cucumbers, then you are the sister of sea cucumbers, who has gone to sea for generations. For example, you sell tea. Naturally, your home is a tea garden.
So, how do you set this person up to call out at the beginning?
You need to write a long copy, your appearance, your story, your product concept, your team size, your industry influence, all of these points are written out.
Then, stay, a micro signal, and then, people will add in, fans are so attracted to come in.
It was set up by your people and attracted in.
This game still works today.
For example, if you change positions and change to tremolo, in the same way, you use one short video after another to highlight all these contents.
The first step of drainage is to shape people.
Because, he added, is to talk to a person, then, who is he talking.
You are talking to Ma Yun and a customer service. Do you think this conversion rate can be the same?
Therefore, I have been talking about the reason why the founder IP is right here.
The second element, the flow source
When you set up a person, you need to have more people know about this person and take the initiative to add you.
The previous method was to write a long copy about people's design, and then use WeChat dispatch or Guangdiantong to pay for it.
This traffic is expensive, but extremely accurate.
From the beginning, a flow of a few dollars, to now, even hundreds, even hundreds of fans. The reason why they are still doing it is that they can still make money.
There are several factors they consider. One is that fans are expensive and cannot return to their books for a month.
However, for two months and six months, they are looking at the lifetime value of users. Look at the value of a user's annual contribution.
For example, a fan, the cost of 100 yuan.
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